Why Book Reviews matter on Amazon ?
When Amazon ranks your book, the ranking is based on the volume of downloads your book gets and, the number of reviews stacked on the book’s review page.
Amazon’s system is designed to take notice of books that are getting steady traction when reviews get posted.
This is why it is critical that when you launch your book you set everything up to get as many reviews as possible to get momentum going, increase organic traffic, and drive your rankings in the search engines. This means a higher percentage of people writing reviews for your book, not just at launch, but for months (and years) down the road.
The bottom line is, reviews carry big weight in the form of social proof that can drive your book to a bestseller and continue to bring in healthy passive income every month. Because of Amazon’s algorithm, maintaining a steady income of new book reviews is vital for your book to rise in the rankings. Meaning that if you want your book to continue to sell, you need to obtain real and fresh book reviews